Find Web Developers
Find Web Developers

Tourism, Web-Development, and SEO: A Match Made in Heaven

September 17th, 2018

In 2004, 33 million US and Canadian Leisure Travel Hotel and Hospitality consumers bought, booked, or found their trip online for a total of 65 billion $ in travel revenues through the Internet. This represents a full 59% of the total $120 billion Leisure Travel market. (These numbers are not exaggerations: the source for these numbers is online research leader Forrester Research.)

About 65% of all travelers did at least some of their travel planning online. For example, the ‘young adult’ age group (19-25 yrs) spent $2.5 billion on on-line video gaming, yet that same age group spent a truly astounding $25 billion on on-line travel. The reason for the huge number of people researching their trips online is simple: online travel planning makes sense.

Online travel planners are wealthy consumers who like to travel. They travel more frequently, and they spend more than the average consumer. Average spending is $3,400 per trip and on average they do this 4.9 times per year. Even better – these travel planners that find you online are inclined to be NEW customers who would not have found you otherwise.
These customers are looking for you, but based on our research, they are not finding you. A full 98% of web users use search engines (iprospect.com), and 65% of North Americans use search engines to come to a purchasing decision (Enquiro.com).

Most people are drawn to regular search engine results rather than to paid placements (Enquiro.com) which is why search engine optimization is the best form of search marketing. Consider how you use searches and you will know that the value of showing up on the top of Google’s first pages when someone looks for a hotel, resort, or other facility in your region is huge.

Forecasts show that the Strongest Online Sales Growth areas for the Leisure Travel industry include the following:

1. Hotels (1/3 of all leisure/travel dollars spent online!)

2. Vacation Package Sales

3. Resort and Convention sales

These revenues are there for the taking: showing up on top of searches in your area is the way to capture them. But you need to show up on top because 70% “rarely or never” look past the first results page, and 91% of users modify their search criteria if the first 3 results don’t meet their needs (iProspect.com).

What does it cost to bring in these visitors? The cost of a strong search marketing campaign will surprise you. It can be as little as $1,500-$2,500 for a campaign that will bring in literally hundreds of new guests. Search optimization is simply the most cost effective way to reach a wide audience. Consider how much money is spent on traditional advertising (which often produce questionable results) and compare the results. Shifting some of this purchasing to the Internet will bring a much larger return.

Critical Success Factors: based on consumer stages:

1. The ability for customers to find a website.

2. The ability for customers to find information/functionality within a website.

3. The content offered by a website.

4. The functionality offered by a website.

5. The overall look and feel of a website.

6. The ability for a customer to join into a relationship with a website.

A focused combination of efforts that will produce positive results:

1. Content.

2. Links from other websites.

3. Paid placements.

4. Website submissions.

5. Titles and metatags.

It takes time and a consistent effort to achieve good results. As with anything truly worthwhile, there are no quick fixes, no magic bullets.

An Easy Cool Way to Find Web Hosting

September 16th, 2018

If people have been telling you that it’s too hard to have a web page and operate your business online, don’t believe them. People who have their own businesses usually set up a blog or website for themselves. You will find a huge array of choices in web hosting and domain name providers. You will have no problem setting up the site you need at a price you can afford.

Utilizing the internet has developed into a cornerstone for lots of businesses. Lots of people blog – both for fun and for business. These people also represent a variety of businesses, such as MLM promoting and affiliate marketing, among others. For this reason, you will find lots of website and web hosting companies today. They can offer you a wide variety of services to meet every need of your business and provide you with a unique website and domain name.

So, for example, if your business is in North America, but you want to do business worldwide, you might want to choose a domain name that has several different extensions. If you do this, then people who are looking for your.COM address by typing in a.EU address will be automatically redirected to the.COM address. You will have to make a request for the.EU extension to be forwarded to the.COM destination. It is inexpensive and easy to set up a basic website and establish your domain name.

One good thing is that, if your domain title is exclusive, other people can’t cash in on your marketing by opening a site with a similar name. Therefore, if someone searches your address using a .COM extension, but you really have a .EU extension or some other, a person using your same name with a .COM extension would get your business. Keep this idea in mind when you set up your name. If there are similar domain names available, you should buy them, too.

Remember that you need to safeguard both your website and your company to the best of your ability. The web hosting/domain provider you choose should be trustworthy, supportive, and offer great security. You will probably all enjoy a happy and successful partnership, so it is a win-win situation, all around.

Web Masters – Web Developers Build Yourself an Alternate Source of Income

September 15th, 2018

Join your colleagues who are making tons of money part-time in network marketing. Since you already have the training and experience for search engine optimization you can use your skills to generate some extra cash, and hefty amounts in some cases.

Network marketing is a referral-based business that relies on individuals referring other individuals to the company’s products and/or services. Many companies offer a wide array of products to chose from so that all you have to do is appeal to a specific persons need. Most network marketing companies also have a flagship product, such as, Goji Juice that they lead with.

The best part for people with computer skills and the ability to get a website looked at in Google or any of the other search engines is that you can have the business almost grow itself as people go to your company website and order products. Each time an order is placed on your website you receive a commission. It is so simple, many folks dismiss this opportunity as a joke or something with a hidden meaning, it is not. There are no gimmicks, you get paid when someone buys from your website, period.

The best network marketing companies offer e-commerce ready websites to it’s members at no extra charge with the membership. You make money when someone buys from your website so the address assigned to the website from the company makes the website unique to you.

Your job is to drive traffic to the website so people will order from it which should be easy for someone in the computer field with the skill to get a website noticed with search engine optimization (SEO). Network marketing is definitely a referral-based business, but it doesn’t have to be face to face. It can be website to website, anyway you refer your website is fair game as long as you abide by company guidelines and spam rules. Optimizing your website address on search engines allows people to come to your website on their own then the website does the selling for you.

There are many good and reputable network marketing opportunities available. You just have to do the research and find one with a product that appeals to you. As a webmaster, you could easily continue with your regular job as your network marketing business grew, almost by itself providing you with an alternate source of income if you should ever need more money for anything.